Rolex King Midas 'Cellini' 18k Yellow Gold Diamond Set Rare Second Series Ref. Ref. 3580 from 1970s

Rolex King Midas Ref. 3580 – 18k Yellow Gold Diamond Set, Manual Wind Cal. 650 (1970s)

A bold and unmistakable creation from Rolex’s most unconventional design era, this Rolex King Midas Ref. 3580 represents one of the most distinctive watches ever produced by the brand. Crafted entirely in solid 18k yellow gold and elevated by a striking diamond pavé setting, this example perfectly captures the avant-garde spirit and opulence of the 1970s.

Belonging to the very early second series of the reference, this example is regarded as the rarest within the entire King Midas line, adding an additional layer of desirability for collectors of the model.

A Sculptural Rolex Design

The asymmetrical case and integrated bracelet form a bold sculptural design that stands apart from any other Rolex model. Rather than following traditional watchmaking proportions, the King Midas embraces an architectural approach where case and bracelet merge into a single flowing structure.

Crafted entirely from 18k yellow gold, the watch carries a striking presence on the wrist while perfectly reflecting the avant-garde design language of the era.

Measuring 27mm across, the watch wears with surprising visual impact thanks to its wedge-shaped profile and solid construction. The characteristic left-hand crown placement—a signature of the King Midas line—further enhances its unconventional identity.

The bracelet remains extremely long and fully linked, preserving the complete original aesthetic and wearability.

Exceptional Diamond Pavé Setting

What distinguishes this example even further is the beautiful diamond pavé setting across the case and alternating bracelet links. One link is set with diamonds, followed by a plain gold link, creating a rhythmic pattern that adds depth and brilliance to the already striking design.

The setting is executed with remarkable precision and craftsmanship. While no documentation confirms the diamonds as factory-set, the quality of the work is exceptionally high and clearly executed by a skilled jeweler.

The diamonds elevate the watch from an already rare design object into a true statement piece.

Dial – Original Cellini Dial

The watch features a beautifully preserved original Cellini dial, reflecting the moment when the King Midas line transitioned into the Rolex Cellini collection. The dial remains elegant and understated, allowing the bold geometry of the case and bracelet to remain the focal point.

The minimalist layout displays hours and minutes only, maintaining the balanced and refined aesthetic of the model.

Movement – Rolex Calibre 650

Inside beats the Rolex Calibre 650, a reliable manual-wound movement used across several King Midas references during this period.

The movement has been freshly serviced and is running excellently, ensuring strong mechanical performance while preserving the watch’s original character.

Details & Condition

This example remains in excellent vintage condition, with strong case definition and a well-preserved bracelet.

Notable features include:

• Original sapphire crystal in spotless condition

• Original Rolex gold crown

• Left-hand crown configuration, signature of the King Midas line

• Full-length integrated 18k yellow gold bracelet

Key Details

Model: Rolex King Midas
Reference: 3580
Series: Early Second Series (Rarest within the Midas line)
Year: 1970s
Case Size: 27mm
Material: Solid 18k Yellow Gold
Setting: Diamond Pavé on Case and Alternating Bracelet Links
Dial: Original Cellini Dial
Crystal: Original Sapphire
Crown: Original Rolex Gold Crown (Unsigned)
Movement: Rolex Calibre 650, Manual Wound, Freshly Serviced
Bracelet: Integrated 18k Yellow Gold Bracelet, Full Length
Configuration: Left-Hand Crown

Why This Watch?

The Rolex King Midas remains one of the most daring designs ever produced by the brand—an architectural and sculptural expression of Rolex’s experimental 1970s period. Produced in relatively small numbers and rarely encountered, the Ref. 3580 is already an elusive reference.

This particular example becomes even more special through its early second-series production, its beautiful diamond setting, and its well-preserved original Cellini dial. A remarkable combination of design, rarity, and craftsmanship, the King Midas stands as one of the most unique and collectible creations in Rolex history.